How Did You Hear About Us?

It’s a smart question for businesses to ask. That’s why they want you to check a box every time you buy something online. It helps them figure out where their marketing is working and where to invest next.

There’s no marketing team here at Norton Stoneworks. There are no ad campaigns. No media blitz.

So where does the work come from? I should know that off the top of my head, but...let’s take a look back at the last ten projects I’ve done and see where they came from:

• Client’s adult son found my website.

• Relationship with a designer.

• Relationship with a designer that started on Instagram and turned into a real-world thing.

• Relationship with a fellow stoneworker.

• Grew up in the same small town (relationship).

• Found my website through The Stone Trust.

• Relationship with an organization I’ve worked with multiple times—started with someone I knew from the town I grew up in.

• Relationship with a fellow stoneworker.

• Word of mouth (the result of a relationship).

• Website.

To summarize: Relationships and a website.

Now that I’ve checked the box, what will I do with that information?